Societal Business Model

Breaking Bread

Rethinking capitalism:
Forget the money —
share the fruits.

Societal Business Model

sustainable economic perpetuum

The catalyzed emissions reduction of 25 Gt CO2e in the transport sector and its commercialization with a societal monetary impact of 13.100 billion euros make the Societal Business Model together with the Climate Unicorn Initial Projects the most efficient sustainability initiatives – ecologically, socially and economically.

As a multilateral sustainable economic tool the Societal Business Model opens a new era of great values for the socio-ecological-economic-equilibrium — barrier- free and immediately.

With the vision to change the climate of the business soul.

The Societal Business Model combines applied ethical values with bold climate action — sustainable finance and inclusive capitalism to realize a sustainable and social economy — leaving no one behind.

Dr Judith Annabella Voll co-founded the
Societal Business – Think Tank in 2015.

The Societal Business Model combines applied ethical values with bold climate action — sustainable finance and inclusive capitalism to realize a sustainable and social economy — leaving no one behind.

Dr Judith Annabella Voll co-founded the
Societal Business – Think Tank in 2015.


Comeback of the natural environment and an empathic as well as vibrant society with an ethical and inclusive economy.

Roadmap to a decarbonized inclusive economy and society.

Multilateral Action Perspective MAP.

A business world based on natural and ethical values is essential for the socio-ecological-economic-equilibrium.

The — Societal Business Term — describes an innovative systemic economy concept beyond competition.

In a pathbreaking way the Societal Business Model promotes this equilibrium that guarantees the ability of humans and organizations to act for the good of all people — now and in the future.

An outstanding impact and the sustainable appropriation of profits make the regions and the supporters take over a leading role in an exemplary sustainable economic behaviour.

Enhanced life quality and further comprehensive positive benefits for the society are the outcome of the Societal Business Model:

Societal benefit by the protection of public health, value preservation and maintenance of individual mobility, environmental and climate protection by reduction of pollutants and greenhouse gases, cost savings by the reduction of negative externalities, as well as individual benefits by an improved public image.

The initiative fosters national and municipal sustainability, accelerates the mobility transition towards zero emission and boosts sustainable economy — for all stakeholders: politics, industry, environmental organizations, the private business sector and the civil society.

The Societal Business Model together with the Initial Projects enables cities, regions and countries in scalable projects to reduce direct emissions of the entire diesel and gasoline light vehicle fleet — with an common monetary result of € 1.249 Mrd. for European municipalities, cities and regions.

Project profits are dedicated to the reinvestment for the establishment of networked regional sustainable economic systems with a social focus – turning towards inclusive economy beyond competition.

Large scale sustainability projects based on the ethical Societal Business Model – eSBM not only support the achievement of climate goals but also encourage social cohesion by building active and resilient communities and contribute to the establishment of a sustainable and social economy by the formation of high standard sustainability funds.

Climate Unicorn Initial Projects

We can't wait decades for other clean technologies.

Climate Unicorn Initial Projects closes the gap to the climate protection target now.

Barrier-free and immediately.

Climate Unicorn Initial Projects enable cities, regions and countries to catalyze the reduction of direct emissions of the entire diesel and gasoline light vehicle fleet — in scalable projects — as the basis for municipal sustainable socio-ecological-economic success.

Efficient engine operation economizes daily mobility and closes the gap towards the climate mitigation goal.

The barrier free “add-on & drive” standalone solution Combustion Control Application optimizes the combustion performance of the light vehicle fleet.

During daily real drive operation the Combustion Control Application avoids the formation of toxic substances such as NOx, PM, VOC, CO and reduces CO2. Cities and regions improve the air quality and take the chance for future Societal Business and sustainable mobility solutions. The ecological success causes economic and social relief.

Light vehicle — describes a motor vehicle commonly referred to as an automobile, van, sport utility vehicle, or truck, a 2WD or 4WD passenger or commercial vehicle, as well as a box van, a single or a double cabin vehicle with a capacity of up to 2 tons or a trailer weight of not more than 3,5 tons.


This application is an innovative, barrier free retrofit application for light vehicles with diesel and gasoline engines to reduce direct emissions.

Based on an innovative principle the application optimizes the combustion towards clean operation. Through the preventive technical spin-off ideal homogenization of the fuel mixture optimally leads the combustion process to the formation of CO2 and side reactions like incomplete combustion and formation of pollutants are minimized.

The result is the reduction of toxic emissions like NOx, PM, VOC, and CO up to 95% together with a reduction of CO2 -formation of up to 15%.

The application compensates the function of turn-off devices during exhaust gas treatment.

The digital interface enables the evaluation and use of data for sustainable traffic control and other digital applications.

The solution is applicable for all light vehicles with liquid fuel combustion engines – diesel, gasoline and hybrid, all manufacturers and models, used and new cars and every year of production.

The application is a barrier free – “add-on & drive” stand alone solution, installed in less than an hour.

The retroactive installation of the application is not a technical intervention in the engine or the light vehicle. After installation the conditions respective driving characteristics, operating reliability, maintenance intervals, life time and reliability remain the same.

This target was achieved by extensive development activities on the application and the long-term management of reliable operating performance under all boundary conditions.

The application complies with the regulatory requirements of all international standards and has official approval for the entire light vehicle fleet. Thus, operating license, insurance protection and manufacturer’s warranty of the vehicles remain valid.

Climate Unicorn
Initial Projects

Numbers at a glance


25 Gt CO2   


€13.100 Mrd.   

Not included in the project profits are royalty payments from the Connected Car Application and the Sustainable Business Intelligence Application.

Not included in the cost reductions are fines for air pollution, fuel savings and conservation of values.

The Paris Agreement

The Societal Business Environment opens a new era of sustainable great values for France, Italy and Germany — as Climate Unicorn Initial Flagship Projects in Europe.


We work to give back to people — social attention and the love of life.

Roadmap to a decarbonized inclusive economy and society.

Climate change and air pollution are happening.

Social inequality too.

By emitting gigatons of greenhouse gases and other pollutants, our planet is exposed to increasing warming, our people are threatened by health damages and social costs in the trillions are generated. Scientists have been concerned about climate change and air pollution for decades. Others pointed to the drawbacks of the economic system and its consequences for society.

Now, the emission of GHG and pollutant gases means to destroy economic value, in our fossil fuel based system happening even faster with any move of the global economy. So does the evolution of social inequalities.

At orbital velocity, the planet and habitats are put in danger, nature is destroyed, society suffers and social resilience decreases. Currently the UN is counting more than 740 million people living below the poverty line on less than US$1.90 per person each day. How many people then already live in poverty? Even in the US the poverty rate reached 11.7%. The current economic system started a vicious cycle, continuously dragging itself down.

Solutions — from stricter regulation to new technologies that clean up the atmosphere — are being developed. But any action is driven by the shareholder principle, egoism is engraved in the economic minds and no single government has jurisdiction there.

Like in any other aspect of sustainability development goals, the entire world will need to band together to solve the climate change and air pollution problem together with the social relief — or share in suffering the consequences.