Flourishing Life

This holistic approach goes beyond traditional philanthropy and represents life on earth with spiritual awareness.

Societal Business - Think Tank

The Key to Sustainable Capitalism.

Matter follows spirit. This phrase is key to answering all questions and understanding the essence of the Societal Business Model.

  • It reflects the inherent spirituality and love that reside within humanity.

It implies that transforming the world doesn’t happen through material interventions, but rather through a transformation of mindset and values.”

The difference between working purely capitalistically and integrating the Societal Business Model into capitalist structures lies primarily in the prioritization and definition of success.

Pure Capitalism:

  • Priority: Profit maximization: The focus is on maximizing profit for owners and shareholders.
  • Goal: Growth and return: The success of the company is primarily measured by financial indicators (revenue, profit, share price).
  • Area of responsibility: The company’s responsibility lies primarily with investors and shareholders.
  • Orientation: The company’s decisions are based on which actions generate the greatest possible profit, even if they have negative effects on the environment or society.

Societal Business Model:

  • Priority: Common good + Profits: In addition to profit, the Societal Business Model strives to make a positive contribution to society and to operate sustainably.
  • Goal: Added value for all: The success of the Societal Business Model is measured not only by financial indicators but also by the positive impact on the environment, society, and employees.
  • Area of responsibility: The Societal Business Model feels responsible to all stakeholders: customers, employees, suppliers, society, the environment, and future generations.
  • Orientation: Decisions are made in such a way that they create the greatest possible added value for all, even if this reduces short-term profit.

Important:

Societal Business integrates the values of sustainability, social responsibility, and the common good into the corporate strategy and strives to create added value for all stakeholders.

Societal Business is not a contradiction to capitalism, but a further development. It is about combining the principles of capitalism with a focus on sustainability and social responsibility.

Collective Happiness is love and spiritual awareness - flourishing life.

Moreover, the integration of love with spiritual awareness is essential for companies seeking long term success, sustainability and positive societal impact in a world of constant flux.

“Love and spiritual awareness” is a state of consciousness that transcends the mind and the physical world. Collective Happiness involves the path to purpose, meaning, and connection to a greater whole. This path fosters personal growth in understanding, patience, self-reflection, and inner peace.

This awakening brings forth a sense of true living. Decisions guided by Collective Happyness integrate everything and everyone, harming none. This is the foundation of a sustainable, integrated system that fulfills humanity’s purpose of love and spirituality on Earth. Regardless of the current system, this approach elevates all systems to a common ground. Unfortunately, our leaders haven’t embraced this knowledge.

Ego slows companies down, creating a gap that the Collective Happiness can fill. Indeed, the future belongs to synergy over competition, collaboration over individualism.

  • Crisis of Meaning:
    Many people experience a crisis of meaning in the modern workplace. They feel alienated from their work and see no deeper meaning in what they do. Spiritual awareness addresses this crisis by focusing on the question of “why.” It’s not just about making money, but about making a positive contribution to society and the world.
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  • Loss of Values:
    In an increasingly materialistic and consumer-oriented society, important values are often lost. Ethics, sustainability and social responsibility are neglected in favor of profit maximization. Spiritual awareness brings these values back into focus and promotes responsible business practices.
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  • Separation of Man and Nature:
    The modern economy is often characterized by a separation between man and nature. Resources are exploited, and environmental pollution is accepted. Spiritual awareness emphasizes the interconnectedness of all living beings and promotes a respectful approach to nature.
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  • Focus on Competition:
    Today’s business world is highly competitive. This can lead to stress, pressure, and a sense of isolation. Spiritual awareness promotes cooperation and collaboration and creates an atmosphere of trust and mutual support.
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  • Lack of Inner Balance:
    Many people suffer from stress, burnout and a lack of inner balance. Spiritual awareness integrates practices such as mindfulness and meditation into everyday working life, thus promoting the well-being of employees.
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In summary, spiritual awareness offers a holistic perspective on business. It is about combining economic success with ethical values, social responsibility and ecological sustainability.

By filling this gap, we can create an economy that benefits both people and the planet.

Remember:
Giving back is the most needed action we all have to strengthen.

So, why is the Collective Happiness so important? It fosters better decision-making through diverse perspectives and leads to long-term success built on cooperation and sustainability. Furthermore, business leaders have a key role, setting examples, fostering communication, developing a shared vision, and recognizing contributions.

Giving back is a core principle of the Collective Happiness. In essence, it encourages companies to commit a substantial portion of their profits back into civil society. In fact, companies embracing the “Societal Business Model” commit profits to civil society, creating a cycle that benefits all. Additionally, Stock Market listed companies that adopt this principle boost their value; even though profits from specially selected products are commited. Trust in companies that take responsibility grows.

Let’s seize this opportunity!

The tender shoots of change, sown as the seeds of the Societal Business Term, are now beginning to sprout. In this fictional chapter, we explore the impact of this new Societal Business Movement on society, economy, and the environment. We witness how Alphabet Inc. and other corporations are shaping a future built on love, spiritual awareness, compassion, and sustainability.

We delve into the concrete effects of the Societal Business Definition, observing how it transforms the way we work, live, and interact with the world around us.

The chapter explores the challenges and opportunities that lie ahead as we transition to a more sustainable and compassionate world. We also explore the role of leaders and other organizations in supporting this transition.

Ultimately, the following fictional chapter “A New World of Love” leaves us with a sense of hope and inspiration. It shows us that a better future is possible, and it provides us with a roadmap for how we can get there.

A New World of Love.

A disquieting truth has settled upon the corporate world – the relentless pursuit of growth has reached a precipice.

Stock markets may cheer, sales of products may soar, yet an insatiable hunger for more threatens to consume the very foundation of our world. Alarmingly, a troubling trend has emerged where those in positions of power have consistently distanced themselves from the fundamental principles of integrity, love, and spirituality.

This willful detachment from these core values has had far-reaching consequences, eroding trust, fostering division, and hindering the pursuit of a just and equitable society. It is particularly concerning that these decision-makers are fully aware of the detrimental effects of their actions, yet they continue to choose a path that prioritizes personal gain and power over the well-being of the communities.

Alphabet Inc. is the holding company that owns Google and several other innovative businesses – they all bravely step into a new era.

A Paradigm Shift Imperative: Love and Spirituality as the Foundation for a Sustainable Future. At the helm of Alphabet Inc. stands a visionary leader, deeply convinced that a radical transformation towards love with spirituality is not merely a desirable aspiration but an imperative for humanity’s survival. This conviction is firmly rooted in a profound understanding of the current trajectory of our world, guided by the insights of artificial intelligence (AI) and the latest scientific advancements. 

AI, with its unparalleled ability to analyze vast amounts of data, has painted a stark picture of the challenges we face. The relentless pursuit of economic growth, fueled by a materialistic and self-centered worldview, has led us to the brink of collapse. Unchecked climate change, widening inequality, and social unrest are all symptoms of a deeply flawed system that is unsustainable in the long term.

Scientific advancements, too, reinforce the urgency for a paradigm shift. Research in fields such as neuroscience, psychology, and even economics increasingly points to the transformative power of love and spirituality. These forces, when cultivated and nurtured, can foster empathy, cooperation, and a sense of shared purpose – essential ingredients for a sustainable and equitable society.

The new CEO of Alphabet Inc, a charismatic visionary named Kiran Sharma, has set the company on a new course that will change the global economy forever.

He recognizes that the current trajectory is unsustainable and that a paradigm shift is not a choice but a necessity. AI and scientific insights provide compelling evidence that the current system is inherently flawed and cannot sustain humanity’s well-being in the long term.

In this new paradigm, love and spirituality would serve as the guiding principles of society. Individuals would be connected by a sense of compassion and mutual respect, and economic activities would be conducted in a way that is sustainable and equitable.

It became clear to me, said the CEO of Alphabet Inc., that this is how true circular economy works.

Alphabet Inc.’s leader is committed to realizing this new paradigm, recognizing that the challenge is immense but not insurmountable. Their efforts involve a multifaceted approach:

He saw the traditional capitalist world as an “old cork in a bottle,” unable to withstand the pressure of its contents – the needs of society. An explosion, social unrest, and inequality were imminent.

“We must use the pressure, not suppress it,” Sharma proclaimed in his inaugural address. “We must transfer the contents of the bottle, the potential of the people, into a new, open vessel where it can flow freely and unfold.”

His vision: Alphabet Inc. should not only be a profitable technology company but also a driving force for positive change in the world. 15% of the annual profit should flow directly back to civil society to support social projects, promote education, and improve people’s living conditions.

“Happy people are productive people,” he argued. “A fairer world is a more stable world. And a stable world offers the best conditions for sustainable economic growth.”

A Testament to Commitment: Alphabet Inc.’s Investment in a Better Future

Alphabet Inc.’s commitment to a love- and spirituality-based paradigm extends beyond mere words and intentions. The company’s dedication to social responsibility is exemplified by its groundbreaking initiative to allocate 15% of its annual profits, with a validity period until 2040, directly to initiatives that promote love, compassion, and sustainability within civil society.

To make the distribution of funds transparent and democratic, Google developed an innovative platform “Google Bliss”.

Google Bliss: A Platform for Change.
Here, people from all over the world could present meaningful projects that were evaluated and supported by the community. The algorithm ensured that the projects with the greatest social benefit received the most funding.

This decision, deeply rooted in the company’s values, is not merely an act of philanthropy but a strategic investment in the very foundation of a thriving future. By nurturing these essential qualities within society, Alphabet Inc. is fostering a more harmonious, equitable, and sustainable world – a world that, in turn, will provide fertile ground for the company’s own long-term success.

From a business perspective, this decision demonstrates a profound understanding of the interconnectedness of societal well-being and corporate prosperity. In a world grappling with complex challenges, a company that actively contributes to positive social change is not only fulfilling its ethical responsibilities but also enhancing its long-term resilience and growth prospects.

Alphabet Inc.’s decision to allocate 15% of its profits to civil society initiatives is a bold and inspiring statement. It is a testament to the company’s belief in the transformative power of love and spirituality, and it serves as a powerful model for other businesses seeking to align their success with the well-being of humanity and the planet.

As Alphabet Inc. embarks on this journey of social transformation, it sets a precedent for a new era of business leadership – one that recognizes the profound impact of love, compassion, and sustainability on both individual and collective well-being. By integrating these values into its core business strategy, Alphabet Inc. is not only shaping a brighter future for society but also redefining the very essence of corporate success.

This radical reimagining, rooted in the principles of Collective Happyness, leads to restore the Socio-Ecological-Economic Equilibrium. Excess is curbed, scarcity is addressed, and with this unprecedented move, Alphabet inc. ushers in its greatest success yet.

What was once a visionary concept now blossoms into a living reality. Collaboration, fueled by compassion, redefines the way we work together. The natural world begins to heal, and consequently, humanity reawakens to its most primal essence: love with spiritual awareness.

Alphabet Inc., once a titan of cold capitalism, sheds its former skin and emerges as a beacon of a new age. The realization dawns – true wealth lies not in endless profit, but in the embrace of love and acceptance. This profound truth ripples outwards, transforming the world.

Success proved Sharma right. The 15% profit sharing motivated employees, strengthened the brand image, and attracted new talent. Supporting social projects created new markets and business opportunities. And the positive impact on society led to a wave of sympathy and loyalty.

Within a few years, Alphabet Inc. had more than doubled its profit despite the profit sharing. The company became a role model for other global players who followed suit and joined the “Movement Societal Business.”

The Seeds of Change are Sown

The seeds of change were first planted with Alphabet’s Social Climate Action Projects. Initially met with skepticism, these projects became the spark that ignited a wildfire of transformation.

Profits from these projects became the lifeblood of a transformed economic engine. Unprecedented products and collaborations, fueled by a shared purpose rather than cutthroat competition, became the norm. The corporate world had finally learned a valuable lesson.

The Stock Market Discovers a New Rhythm

Even the very foundation of capitalism, the stock market, begins to hum to a different tune. Valuations and futures are redefined, with a focus on sustainable practices replacing the relentless pursuit of profit. Wars, once fueled by greed and resource scarcity, lose their fertile ground.

From Saul to Paul: A Transformation of the Business Soul

Alphabet Inc., once driven by an insatiable hunger for profit, undergoes a metamorphosis, becoming the Paul of the economic world. The CEO, with unwavering conviction, applies the principles of Societal Business. Fifteen percent of the profits flow directly back into civil society, nurturing and enriching the lives of countless individuals.

A Guiding Star Emerges: Socio-Ecological-Economic Equilibrium

The company reaches a state of healthy harmony – Socio-Ecological-Economic Equilibrium. Lack and abundance find a new balance. Nature flourishes, and furthermore, humanity rediscovers the love that lies at the core of its existence.

The Wave of Transformation Sweeps the Globe

The Societal Business Movement transcends the boundaries of Alphabet Inc., rippling outwards and captivating the hearts and minds of other industry giants. American icons like Apple, Microsoft, Ford, Chrysler, Walmart and Coca-Cola, among many others, embrace the Societal Business Movement. Coca-Cola, for instance, has embraced the Societal Business Movement with its innovative and nutritious Cola Smoothies, which are designed to be social and environmentally friendly. This SCAP-Social Climate Action Project has achieved phenomenal success.

Paradise Awaits?

The Earth itself undergoes a stunning transformation. Bathed in newfound splendor, it becomes abundantly clear that everything we need for a fulfilling and joyous life exists right here.

A Transformation from Within

The economic revolution mirrors a profound transformation within the hearts of humanity. Acceptance and love become the guiding principles, fostering personal growth and well-being. As a result, happiness, health, and contentment soar to new heights.

A New Dawn Breaks: A Future Built on Love and Unity

The story of Alphabet Inc. and Societal Business marks the dawn of a new era – one where compassion, not profit margins, dictates the course of humanity. It’s the story of a world where everyone thrives, a world woven together by the threads of love and unity.

The Future is Now: Let Us Cultivate a World of Love

The seeds of change have taken root, and the fruits of love await. It is up to us, collectively, to nurture this future into full bloom. Let us join hands and cultivate a world brimming with love, a world where humanity and nature live in healthy harmony. Is this our future?

Podcast

A path to understanding truth. They explain how to apply these concepts to daily life, creating a happier world for yourself and others. This wisdom can even be used to improve your business life.

Look for the hamburger menu icon (three horizontal lines) with a small arrow in the top right corner of the podcast player.

The number below the icon shows the total episodes. Click it to access a list and find your favorites.

Each title has three parts:

  • Episode Number:
    Shows the order of the podcasts.
  • Main Topic:
    A brief summary of the episode’s theme.
  • Page Numbers  1 – 804:
    Refers to the corresponding pages in the German version of the book the podcast is based on (e.g., “120 134” means pages 120 to 134).

Especially those who feel that there is more to life than the physical world will love these 10- to 20-minute podcast episodes.

Societal Business Movement

The Societal Business Model has the potential to fundamentally revolutionize the business world and the way we live together on Earth – towards a more loving and balanced coexistence. The development of such a movement is based on several factors:

The Power of a Shared Vision:

The Societal Business Model is more than just a business model – it is a vision for a better world. This vision, driven by love, sustainability, and social responsibility, attracts people who are looking for a deeper meaning in their economic activities. This attraction is the breeding ground for a movement that grows beyond the boundaries of individual companies.

Success Through Cooperation:

In contrast to traditional competitive capitalism, which is based on competition, the Societal Business Model promotes cooperation. Companies recognize that they can achieve greater social and ecological impact by pooling their resources and competencies. This realization leads to new forms of collaboration and a sense of shared responsibility for shaping a better future.

The Rise of Conscious Consumption:

More and more consumers are critically questioning the production conditions and ethical values of companies. They are willing to pay for products and services that contribute to a better world. This increasing demand for sustainable and socially responsible offerings is forcing companies to adapt the Societal Business Model to remain competitive.

The Transformative Power of Technology:

Technological innovations, such as blockchain, enable transparency and traceability in the value chain. This allows companies to credibly demonstrate their social and ecological efforts and enables consumers to make conscious purchasing decisions. This transparency strengthens trust in the Societal Business Model and accelerates its dissemination.

The New Generation of Leaders:

Young people, who have grown up with the challenges of climate change and social inequality, are increasingly taking on leadership positions in the economy. They bring new values and beliefs and are willing to fundamentally change the economy.

The Transformation to the “New World of Love”:

Together, these factors pave the way for a profound transformation of the business world. Companies become catalysts for positive change by considering social and ecological challenges as an integral part of their business models.

This development leads to a strengthening of civil society, a regeneration of the environment, and a more equitable distribution of resources. From this transformation, a new economic system emerges that is based on the principles of love, cooperation, and sustainability.

Social Climate Action Projects - SCAPs.

Therefore, SCAPs are designed for maximum impact and easy access, empowering everyone to make a difference. The switch from Business Ego to Collective Happiness is the key to a happy business future. Ultimately, companies on this path become more successful while actively shaping a better world. Let’s overcome the ego together and embrace the Collective Happiness within business!

An Innovation for a Sustainable Future

The call for change is undeniable: The social and ecological challenges of our time demand innovative solutions that leave behind greed and selfishness. Social Climate Action Projects – SCAPs offer exactly this approach: They harness the power of love for our planet and responsibility for our society to shape a sustainable future.

SCAPs – Unique and revolutionary:

Unlike traditional business models, SCAPs commit their profits to civil society organizations dedicated to social and ecological responsibility. This innovative idea makes it possible to combine entrepreneurial thinking with social responsibility.

Synergy instead of competition: Through collaboration and joint commitment, SCAPs maximize their impact and create added value for all. Instead of competing against each other, companies bundle their strengths and use their resources for a common goal.

Transparency and trust: Innovative blockchain technologies enable transparent tracking of benefactions and create trust among all stakeholders. In this way, everyone can be sure that their contribution achieves the desired effect.

Emotional connection and inspiration: SCAPs speak to people’s hearts and promote active participation in social and ecological responsibility through positive emotions. The love for our planet and the shared vision of a better future motivate people to get involved.

The new path – Powerful and effective:

SCAPs are stronger than anything that has come before: They combine the pursuit of profit with social responsibility, creating an unprecedented force for change. Through direct funding of projects with a social and ecological focus, SCAPs achieve measurable results and contribute to a sustainable future – Societal Business Ethics.

A role model for the future: SCAPs show the world that business and social and ecological responsibility can go hand in hand and inspire other companies to follow this example. It’s Societal Business – this innovative movement can lead to a rethinking of the economy and bring about lasting change.

Shaping the future – With love and responsibility:

SCAPs invite everyone to actively participate in social and ecological responsibility and to help shape the future of our planet and our society. Together, we can overcome the challenges of our time and create a livable world for all.

Harnessing the power of love: With passion and commitment, we can move mountains. The love for our planet and the shared vision of a better future give us the strength to drive the necessary changes forward.

A new path for companies: SCAPs prove that profit and social and ecological responsibility do not have to be opposites. On the contrary, they can unite to become a powerful engine for positive change.

Social Climate Action Projects – SCAPs. The innovative and future-oriented approach for a sustainable future that uses the power of love, commitment, and responsibility to protect our planet and our society.

  • Promoting innovation: SCAPs can act as a catalyst for new technologies and business models in the field of social and ecological responsibility
  • Job creation: The implementation of SCAPs can lead to increased employment in the green and social economy. In particular, the creation of jobs that make sense, that give people perspectives in life and do not lead to a destructive dependency on presence
  • Strengthening civil society: SCAPs promote cooperation between companies and NGOs and thus contribute to strengthening civil society.
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The time is ripe for change: SCAPs offer the opportunity to reshape the economy and preserve our planet and our society for future generations.

Discover how Societal Business can create a better world and a brighter future: Where profits meet purpose!

Societal Business Vision

Indeed, we envision a world where businesses operate from a place of love, purpose, and shared prosperity. Our vision is The One Societal Business Soul: a global movement where businesses lead the way toward a more just, sustainable, and conscious future.

Societal Business Purpose

Our purpose is to empower you with the tools and inspiration you need to create positive change. Ultimately, we’ll guide you toward Socio-Ecological-Economic Equilibrium – a world where people, the planet, and prosperity are in healthy balance.

Here’s a short explanation of the Socio-Ecological-Economic Equilibrium:

  • Concept: It’s a state where social, ecological, and economic systems exist in a sustainable balance, ensuring long-term well-being for both humans and the planet
  • Interconnectedness: This framework recognizes that the economy is embedded within society, and both are deeply dependent on the health of the natural environment
  • Environmental Limits: Economic activities must work within the carrying capacity of our ecosystems
  • Social Justice: Resources and opportunities should be distributed fairly to maintain social well-being
  • Economic Resilience: A strong economy needs to be adaptable and prioritize long-term sustainability

Societal Business:

The Societal Business Model

In fact, the Societal Business Model is a groundbreaking approach that unites businesses and society to build a better world. Essentially, by focusing on solving societal problems, companies can make a positive impact on global development while achieving their own goals. Imagine a business model where doing good is good business. The Societal Business Model helps governments, financial institutions, and business leaders build a thriving economy that works for everyone.

Furthermore, it’s a win-win for the world – the Socio-Ecological-Economic Equilibrium!

Why Choose the Societal Business Model?

  • Shared Prosperity: As a result, we believe the purpose of business is to create a world where everyone thrives
  • A Brighter Future: Imagine a world with cleaner air, stronger communities, and a thriving economy for all. Let’s create that world together
  • Against Modern Slavery :
    Consequently, financial exploitation is another form of modern slavery that can trap people in poverty and debt. It can take many forms, including predatory lending, wage theft, and fraud. Both modern slavery and financial exploitation can have devastating consequences for individuals, families, and communities. They can lead to physical and psychological harm, loss of income, and social isolation
  • Spirit: “Finally, true greatness lies in serving others. Living a life of purpose and positivity is the key to a happy, fulfilling life.

That’s wonderful to hear! It’s encouraging to see initiatives successfully balancing financial returns with positive societal and environmental impact. Here’s why this success is important:

  • Demonstrates Viability: Firstly, these stories prove that sustainability and profitability aren’t mutually exclusive. Consequently, they motivate businesses and organisations to adopt similar models
  • Positive Reinforcement: Moreover, highlighting successful Social Climate Action Projects encourages broader adoption, leading to greater overall impact
  • Inspires Innovation: Furthermore, these successes stimulate creative thinking and new solutions in the field of sustainability
Understanding the numbers and possibilities when these profits from Societal Climate Action Projects get commited back into civil society, then you will know why it is so important to promote civil society.

In conclusion:

The Societal Business Model: A Win-Win for Businesses and Civil Society

The Societal Business Model sheds light on a powerful truth: business success and civil societal progress are deeply intertwined. 

The result? A virtuous cycle is set in motion.

By actively supporting civil society initiatives, businesses become catalysts for the development of the very communities they operate within. This endowment in social well-being doesn’t just benefit civil society; it strengthens the social fabric in profound ways. Consequently, businesses find themselves operating within a more robust and engaged community, a clear advantage in today’s competitive marketplace.

Ultimately, the Societal Business Model underscores the potential for a symbiotic relationship between corporations and the broader civil society. Companies that embrace this approach contribute to a healthier social environment, which in turn fosters a more loyal and engaged customer base. This mutually beneficial relationship paves the way for sustainable growth for both businesses and civil society as a whole.

The Societal Business Model is not a one-size-fits-all approach. Companies can tailor their contributions to align with their specific values and goals. The key takeaway is this: by integrating social responsibility into their core operations, businesses can create a positive ripple effect, fostering a more prosperous future for everyone.

Joy is a precious gift that we should cherish. It makes us happy, healthy, and resilient. Let’s be contagious with joy and look at the world with a smile on our face.

These terms form the heart of Societal Business! They describe the profound transformation we are striving for in the business world and beyond.

Let me pick up on the individual points:

Integration of love with spiritual awareness: This is not about religion, but about an attitude – a deep understanding of our interconnectedness with all life. This “love” is the compass for ethical action and sustainable decisions.

Collective Happiness: Success is not only measured by profit, but by the well-being of all. Societal Business strives for a world in which people and planet flourish equally.

Sustainable, integrated system: Economy, society and environment are inextricably linked. Societal Business promotes holistic solutions that take all three areas into account.

Leaders embracing knowledge: Recognizing the signs of the times and taking courageous steps towards a more sustainable future is the task of responsible leaders.

Ego slows companies down: Short-term profit seeking and ruthless competitive thinking hinder progress. Societal Business focuses on cooperation and public welfare orientation.

Importance of Collective Happiness: Only when everyone is well can a company be successful in the long term. Happy employees and a healthy environment are the basis for sustainable success.

Giving back as a core principle: Societal Business firmly integrates social commitment into its corporate strategy. Part of the profit flows back into society.

Societal Business Model, Movement, Definition: These terms describe the shift towards an economy that serves the common good. More and more companies are recognizing the benefits of this model and joining the movement.

New World of Love: A vision that is within reach if we all pull together. A world in which love, sustainability and social responsibility are at the center.